Roses are the flower everyone thinks they understand. Red for love, and that is the end of it. But walk into our cooler in Rochester and you will find a dozen shades, and each one says something a little different.
At Rockcastle Florist, choosing the right rose color is one of the most common questions we help with. Get it right and the flowers say exactly what you meant. Here is our guide to which rose colors suit which occasions.
Red roses carry the least ambiguity of any flower on earth. They mean romantic love, and they have meant it for centuries. That clarity is exactly why they belong at anniversaries, at Valentine’s Day, and at the moments when you want zero doubt about the message.
Our Modern Love Red Rose Bouquet is the classic, and the Red Rose Classic Dozen is the arrangement people picture when they picture roses. For a milestone anniversary, going up to a double or triple dozen turns a lovely gesture into an unforgettable one.
Pink is the most versatile rose color and the one we recommend most often when romance is not the message. Soft blush pinks read as thank you, well done, and thinking of you. Deeper hot pinks turn up the volume into celebration and delight.
The Modern Love Hot Pink Rose Bouquet is a favorite for birthdays, while the softer Modern Love Pink Rose Bouquet suits a new mother, a mentor, or anyone who deserves a quiet thank you.
Yellow roses shed their old associations long ago. Today they mean friendship, warmth, and joy, which makes them the perfect choice when you want to brighten someone’s day without any romantic undertone at all.
Send the Modern Love Yellow Rose Bouquet to lift someone’s spirits. For recovery wishes, our get well and wellness gifts pair beautifully with a sunny rose palette.
White roses carry a quiet dignity that few flowers match. They speak to new beginnings, which is why they anchor so many weddings, and to peace and remembrance, which is why they are among the most requested sympathy flowers we arrange.
The Modern Love White Rose Bouquet works with equal grace at a housewarming and at a memorial, which is a rare thing for any flower.
Lavender roses are the color to choose when you want to be remembered. Traditionally they mean enchantment and love at first sight, and practically speaking, almost nobody receives them, which is exactly the point. When a dozen red roses feels expected, lavender surprises.
If the message is romantic, go red. If it is affectionate but not romantic, go pink. If it is friendly, go yellow. If it is reverent, go white. And when you want to say something no one else is saying, go lavender. Our designers in Rochester and Canandaigua are always happy to talk it through with you.
Here are a few designs we love across the color spectrum. Tap any option to see current choices and place your order.
Modern Love Lavender Dozen Rose Bouquet
A dozen lavender roses for the person who already has every other color.
View this arrangement
The arrangement everyone pictures when they picture roses, and it never misses.
View this arrangement
Soft blush pink roses that say thank you, well done, or simply I am thinking of you.
View this arrangementThe right color turns a dozen roses into a message. Browse our rose collection online, visit us in Rochester or Canandaigua, or call Rockcastle Florist at (585) 225-3640 and tell us what you want the flowers to say. Same day delivery is available across the Rochester area.
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